Monday, October 1, 2007

A few quick marketing tips...

Hi Team,
 
I recently received a couple of emails from an excited overseas Mentors Club affiliate who wanted some ideas on how to market to an online community that he has been building a relationship with.
 
Since part of the email involves some ways that you could use Myron's call tomorrow night to build your business.... I decided to go ahead and post some of the ideas I briefly shared with him.
 
So read on below.... and adapt some of the concepts to fit your niche and your personality.
 
Blessings, Dr. Reggie Cochran
 
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We have designed the website to be your 24/7 365 sales tool. Your goal should always be to get as many people as possible to visit your site.... follow up with them and ask them
 
"What did you see on the site that you liked? 
 
Or.... something like.... Now that you have seen our great opportunity... what level are you going to join at? 
 
Or.... Prospect's name... now that you have seen Mentors Club, I want to start working with you to find your first two personally sponsored members. So go ahead and get signed up so we can have some fun helping you make money (be cheerful and excited)
 
As for using tomorrow's call to build your business.... I would consider some of the following headlines.
 
Who is Myron Golden?
 
Myron went from "Trash Man to Cash Man".  Find out how.
 
Live webinar reveals how to make money generating leads for your home based business.
 
Former Trash Man reveals how he became "The Cash Man".
 
Why is Myron my hero.... listen to the live webinar to find out why.
 
Then for the content you might put.........
 
Find out how Myron Golden went from being the local trash man to become the neighborhood cash man. In this free live Mentors Club webinar, Myron will reveal all.
 
How would you like to make money generating leads for your home based business? Let Myron Golden teach you how in this free Mentors Club webinar.
 
Then you might add the following to one of the above.....
 
Step 1 -  Listen to the free webinar then contact me for Step 2
(put details of the call)
 
Step 1 - Listen to the free webinar
(put details of the call)
Step 2 - Visit my Mentors Club website
(put your website url)
Step 3 - Contact me for another free call.
(then send them to the blog www.MentorsNews.com for the recorded call links)
 
Step 1 - Contact me for details on how to be on Myron's free live webinar
(put your contact info)
Step 2 - Listen to Dr. Stan Harris reveal the "power of you + 2)
(put the replay link of the call that is on our team blog)
 
The key to successful prospecting within a niche is to see if you can find
examples of other adds/post etc.... that was popular within that niche.
 
Always realize that no matter how cleaver your subject line is...
And no matter how awesome your offer is...
There will always be people who will ignore it or not be interested.
 
Prospecting is always a numbers game and the more people you expose
your offer to... the better chance you have of finding a new downline success partner.
 
You might be amazed at how many people want to give up on their home based
business after only running a couple of advertisements or message board post, or
sharing their website with only 3 or 4 people.
 
And.....always have fun with it. You are doing people a favor by sharing Mentors Club
with them. If they choose not to participate... it is their loss  :  )
 
So..... "never beg for business", play "let's make a deal" to get them involved. Never try the
"you join my program and I will join yours" approach.
 
Blessings, Dr. Reg




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