Friday, January 16, 2009

CPC? What?

 
Hi Team,
 
Since we are launching a new and improved Mentors Club website, Success Library and compensation plan, I feel it is a great time to talk about CPC.  Clicks Per Customer & Cost Per Customer.
 
If you are a true business owner who markets on the internet, there are 3 things you should be tracking as close as possible are...
 
How many visitors (clicks) do I need to visit my website in order to generate a sale?
Cost Per Click
 
How much money is it costing me (advertising, gifts, staff, buying leads etc) to make a sale?
Cost Per Customer
 
How can I improve those two CPC stats?
 
If you are not tracking these two things already.... start right away. If you have been tracking them... are you constantly look at how you can get more sales with less visitors? Are you looking for ways to spend less and get more sales?  You should be :  )
 
A business owner & internet marketer who is serious about their business, will use this information to their advantage. They will know that on an average if they get X amount of visitors to their site... thet will make X amount of money. If they spent X amount of money on specific things... they will make X amount of money.
 
Businesses rely on the law of large numbers. The more people they talk to or share their product or service with (directly or indirectly) the more money they will make. The professionals who know their CPC stats... can adjust their activity and spending to increase their income. Those who don't know their CPC stats... are just taking chances with their time and money hoping to make money.
 
So... for all of you Mentors Club members who are serious about earning extra income... make sure you know your CPC stats. And just as important... make sure you are regularly looking for ways to improve them.
 
And if you don't know how to do this.... have no fear.... Dr. Reg is here :  )   I will be conducting a business building training seminar very soon that will go over a few ideas on CPC improvements.
 
 
 
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info



Wednesday, January 14, 2009

How to add value to your resell rights products & sales

They all promise the same thing – make massive profits! Never lift a finger! Work from home! And then you go off and promise the same thing, sometimes even using the exact same web page they did. What about this makes any kind of sense? If you were in any traditional kind of business, that just plain would not fly.
 
Why should they buy from you instead of that other guy? Being cheaper is no good, because you will not make as much money as you could if you could fetch a higher price. Having more products is not always better. The market is saturated with sellers adding junk resale rights products to beef up their product and bonus item list. Instead, go back to the basics of good business sense.
 
Number one, be the best. Only offer high quality resale rights products, and make a name for yourself that way. Eventually you will develop a following of people seeking quality over quantity, and you will be able to put a bigger price tag on all your products. If your customers make more money, then they have more money to give you – and they will stick around because you enable them to make more money consistently.
 
Of course, high quality is a relative term, and for the most part a "blind" concept. To make the quality of your resale rights products more apparent, give them a little more to chew on than the usual testimonials, like consumer reports, or custom marketing materials. Better yet, write a blog on marketing to help them turn a profit with your inventory. Going that extra mile will make the difference between being ahead of the game, or being left in the dust.
 
Number two, surprise them! Go to a wholesaler and buy a bulk lot of something interesting. Then ask for their mailing address at the point of sale so that you can send them a real tangible touchable gift. To my knowledge, this has never been done by anyone else – so you will really stand out. Plus it makes their purchase from you more personal, it touches their heart, and when you reach out to someone like that they are more likely to keep coming back to you for more.
 
It may cost you a little more to do business the "old fashioned way" and be a bit more time consuming, but it will reap huge rewards, and help you to make a name for yourself. Don't be afraid to go outside the box and do something unexpected. Your Mentors Club Success Library is full of audio and ebook training to help you get your creative mind in action.
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info



Get 3... and your membership is FREE : )

Hi Team,
 
Tomorrow... the new Mentors Club website will be launched.
And the new and improved compensation plan will go into
effect.
 
I am not going to post all the hilites until tomorrow. But I do
want to mention that with the new referral program... when
you have just 3 people sign up for their Mentors Club
membership from your personal website... your personal
membership will be FREE!  :  )
 
That's right... with the new compensation plan... you will
make $10 a month... every month... that your referrals stay
active members.
 
And..... there is not a limit on the amount of people
you can personally sponsor.  :   )
 
Go Team Bare Feet!  Get 3.. and your membership is FREE!  :  )
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info



Maintaining Honesty & Integrity.... by Jim Rohn

Hi Team,
 
Whether your a stay at home mom... or a high powered CEO... you will want to read the following closely. This article was excerpted from Jim's "Cultivating an Unshakable Character. Please take the time read it all the way through at least once. There is much to learn on these very important topics.
 
Blessings, Dr. Reggie Cochran Ph.D. DCH CPMA DD www.MentorsClub.info
================================

For a leader, honesty and integrity are absolutely essential to survival. A lot of business people don't realize how closely they're being watched by their subordinates. Remember when you were a kid in grammar school, how you used to sit there staring at your teacher all day? By the end of the school year, you could do a perfect imitation of all your teacher's mannerisms. You were aware of the slightest nuances in your teacher's voice - all the little clues that distinguished levels of meaning, that told you the difference between bluff and "now I mean business".

And you were able to do that after eight or nine months of observation. Suppose you had five or 10 years. Do you think there would have been anything about your teacher you didn't know?

Now fast forward and use that analogy as a manager. Do you think there's anything your people don't know about you right this minute? If you haven't been totally aboveboard and honest with them, do you really think you've gotten away with it? Not too likely. But if you've been led to believe that you've gotten away with it, there might be a good probability that people are afraid of you, and that's a problem in its own right.

But there is another side of this coin. In any organization, people want to believe in their leaders. If you give them reason to trust you, they're not going to go looking for reasons to think otherwise, and they'll be just as perceptive about your positive qualities as they are about the negative ones.

A situation that happened some years ago at a company in the Midwest illustrates this perfectly. The wife of a new employee experienced complications in the delivery of a baby. There was a medical bill of more than $10,000, and the health insurance company didn't want to cover it. The employee hadn't been on the payroll long enough, the pregnancy was a preexisting condition, etc,etc,..

In any case, the employee was desperate. He approached the company CEO and asked him to talk to the insurance people. The CEO agreed, and the next thing the employee knew, the bill was gone and the charges were rescinded. Then he told some colleagues about the way the CEO had so readily used his influence with the insurance company, they just shook their heads and smiled. The CEO had paid the bill out of his own pocket, and everybody knew it, no matter how quietly it had been done.

Now an act of dishonesty can't be hidden either, and it will instantly undermine the authority of a leader. But an act of integrity and kindness like the example above is just as obvious to all concerned. When you're in a leadership position, you have the choice of how you will be seen, but you Will be seen one way or the other, make no mistake about it.

One of the most challenging areas of leadership is your family. Leadership of a family demands even higher standards of honesty and integrity, and the stakes are higher too. You can replace disgruntled employees and start over. You can even get a new job for yourself, if it comes to that. But your family can't be shuffled like a deck of cards. If you haven't noticed, kids are great moral philosophers, especially as they get into adolescence. They're determined to discover and expose any kind of hypocrisy, phoniness, or lack of integrity on the part of authority figures, and if we're parents, that means us. It's frightening how unforgiving kids can be about this, but it really isn't a conscious decision on their part; it's just a necessary phase of growing up.

They're testing everything, especially their parents.

As a person of integrity yourself, you'll find it easy to teach integrity to your kids, and they in turn will find it easy to accept you as a teacher. This is a great opportunity and also a supreme responsibility, because kids simply must be taught to tell the truth: to mean what they say and to say what they mean.

"Praise is one the world's most effective teaching and leadership tools. Criticism and blame, even if deserved, are counter productive unless all other approaches have failed."

Now for the other side of the equation, we all know people who have gotten ahead as a result of dishonest or unethical behavior. When you're a kid, you might naively think that never happens, but when you get older, you realize that it does. Then you think you've really wised up. But that's not the real end of it. When you get older, you see the long-term consequences of dishonest gain, and you realize that in the end it doesn't pay.

"Hope of dishonest gain is the beginning of loss". I don't think that old saying refers to loss of money. I think it actually means loss of self-respect. You can have all the material things in the world, but if you've lost respect for yourself, what do you really have? The only way to ever attain success and enjoy it is to achieve it honestly with pride in what you've done.

This isn't just a sermon, it's very practical advice.  Not only can you take it to heart - you can take it to the bank.

To Your Success,
Jim Rohn

This article was submitted by Jim Rohn, America's Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to www.jimrohn.com Copyright © Jim Rohn International. All rights reserved worldwide.

====================================
>>>>>>>  Thanks for taking the time to read all the above. Honesty and Integrity is something I take very serious. And as one of your Mentors Club leaders... will always do everything I can to see that Mentors Club maintains the highest levels of not only honesty & integrity, but also keep high moral and ethical standards as well. Just like success is a choice.... so is living a life with honesty and integrity. Today is a new day. So... make sure you make all the right choices :  )
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info



Tuesday, January 13, 2009

Resell Rights Profits by selling the book that taught you how to sell....

So you have bought and read all those books on how to sell to the masses and make massive profits in just days, et cetera – you know the drill. There is just one catch to that. You need a product! But producing one yourself is just so time consuming – plus everything you know is already "out there" anyways.
 
Have you ever considered buying, reading, and then selling those very e-books teaching you how to sell? This is actually a very common and popular way to make money online using your newly discovered selling talent. It's one of those amazingly simple things that you kick yourself for not thinking of first. The good news is, the market for this is pretty much never ending.
 
You can't sell every book that you read, but some come with a special "permission slip" to redistribute them for a profit. These are called resale rights products, and basically once you have it, you can sell it to whomever you want – and for whatever price your market can handle.
 
Usually they cost about double what you would expect to pay for that kind of product, but you only have to buy a resale rights product once, no matter how many copies you end up selling. In addition, some of them come in packages with the marketing web site ready to just get thrown up on a server. More common than not though, those web sites are less than stellar, so it may require a little working over.
 
Sometimes sellers and authors will only offer the non-resellable product on their most obvious web site. If you think you have a market for that product, don't hesitate to contact the seller and ask if they offer a version with resale rights. The best part about this method of finding resale rights products, is an absolutely excellent and wholly professional  marketing page is already written for you.
 
However, the seller might just be greedy and not want you to dilute the market. One good idea is to do a search to see if there might be a resale rights product with the same title, or maybe even with similar content. Of course, finding more sales e-books is a great thing – it never hurts to know more about selling!
 
Your Mentors Club Success Library is full of Resell Rights ebooks on this topic... and many more. And the great thing is that every month... we continue to add more :  ) 
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info



Little Known Business Idea #2 ---- Court Transcripts

Hi Team,
 
Below is Little Known Business Idea #2. Maybe with training in your Mentors Club Success Library, you and figure out how to improve on this business idea to make it even more profitable.
 
Blessings, Dr. Reg www.MentorsClub.info
 
==============================
Court Transcripts

Forget the primetime law dramas. Real life courtroom dramas are rapidly taking the place of the fictional, making anything associated with high profile cases, whether local or national, a hot commodity, especially when the case is not televised. Court transcripts are particularly popular, with enthusiasts willing to pay for transcripts of the day's proceedings.

Obtaining transcripts is as easy as going to the regional or district court where the case is being heard. The best part is the transcripts, being of public record, are free once they are filed with the court.  Further, you can generally get the transcripts as early as 24 hours following the day's proceedings. Check with your local courts for their specific policies and procedures.

With a quick visit to CourtTV's message boards (http://boards.courttv.com), you'll realize how fertile your market is for court transcripts. In addition to all the avid court watchers, you may find a market in law students who want to study a lawyer's techniques and law professors who want to use the transcripts as an example for classes.

The great news is you can provide the transcripts to your customers with little overhead. Since most people are anxious to get the transcripts right away, you might want to opt with sending them via email or even providing a secure, password protected, webpage where they can upload and print the transcripts once payment has been received.

If you decide to mail the transcripts to customers, you'll want to figure in the cost of copying, which you can likely find for as little as five cents a page, envelopes and postage. There are still people who prefer the traditional mail system to email, so you might want to offer customers both options.

Receiving payment is as easy as signing up for an account with companies like the popular PayPal (www.paypal.com.) The positive side of using a system like PayPal is your customers can pay from their bank accounts or even their credit cards, making the transfer of money to you simple and quick.

To turn your customers into repeat business, you might consider sending out a weekly or monthly e-newsletter, alerting them to upcoming trials to which you will be providing transcripts. Also, make their purchase of court transcripts as easy as possible so they come to you when there's a big trial in which they are interested

================================
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info



Monday, January 12, 2009

2 Live Life Changing Calls This Week

Hi Team,
 
We have 2 live calls this week for Mentors Club members.
 
Tomorrow night.... Dr. Stan Harris will be teaching his first
of 6 training calls titled.... Your Breakthrough is Guaranteed.
People have paid over $1,900.00 for this AWESOME info that
is included as part of your Mentors Club membership.
 
Then Thursday... I will be conducting a call for the Official
Launch of Mentors Club. I will be going over several FANTASIC
changes that will go into effect on Thursday
 
Steve & Maria have been working OVERTIME to make sure
that you will be blown away by what you see and hear on the
15th. We are ready to make Mentors Club an household name
and raise millions of dollars for charities at the same time.
 
So.... make sure you check your emails starting today for
your call in details. Dr. Stan & I look forward to talking with
you on these calls.
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info



Friday, January 9, 2009

50+ Little Known Business Ideas ----- #1----- D Day Sand Souvenier

Hi Team,
 
At Mentors Club... we really do believe in helping our members earn multiple streams of income. So starting today.... I am posting the first of 50+ different little known business ideas for free. (some people are paying $17+ a month for these same articles through a membership site)
 
If you read an idea that excites you... I encourage you to spend a little bit of time seeing how you can improve upon the idea. Or... take the concept of the business and apply it to another niche. Then like with anything else... you have to take action. In other words... you have to set your business goals, plan your daily activities & then go to work :  )  
 
===================
Idea #1     D Day Sand Souvenier
 
June 6, 1944 marked a turning point in World War II, signifying the beginning of the end of Hitler's reign of terror over Europe.  Of the more than 150,000 Allied troops to land on the beaches of Normandy, France, that historic summer day, more than 4,500 were killed.  June 6 is a day the world pauses to remember all those who never came home and those who returned to their loved ones forever changed.

Millions have visited the beaches of Normandy, and thousands more make the trek to the coast of France every year.  Still, there are many who cannot make the long voyage overseas, yet want to somehow connect with that pivotal period of history. 

D-Day Sand Souvenirs are the ideal gift for anyone who wants a precious piece of world history. Selling tiny bottles of sand collected from the beaches of Normandy allows customers to purchase a piece of history, a priceless gift.

The first thing you'll need to do is determine how you're going to obtain sand from the beaches-Gold, Juno and Omaha-of Normandy. Will you visit there yourself? If so, make sure to check into importing requirements. You can start your research at the United States Custom Service's webpage.

If you can't actually travel to Normandy, you'll need to find someone who will or someone in France who is willing to obtain the quantity you desire then ship them to you. 

You'll want to put the sand in tiny bottles with a label denoting the beach the sand came from: Juno, Omaha or Gold.  You can probably find tiny bottles at your local home improvement store or by doing an online search. Here are a few sites to help you begin your search:  Specialty Bottle, BizRate and Proactive Packaging.

You can market the D-Day Sand Souvenirs in any number of ways, depending on what your preferred marketing technique is. You can sell them at a booth at craft fairs or rent a kiosk at your local mall. You may want to place advertisements in local publications or sell them to local gift or novelty shops. If there are any local World War II museums in your town, you may want to ask that the sand souvenirs be stocked in their shop.

==================

If you like the above idea... you have enough time to put all the pieces of your business and products together to be ready for this years June 6 anniversary. Your Mentors Club Success Library is full of great marketing ideas that you can use for this type of business.

Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info




Thursday, January 8, 2009

The Great Challenge of Life....... by Jim Rohn

Hi Team,

As you read Jim's POWERFUL article below... take comfort in knowing that as a Mentors Club member you have the tools and mentoring needed to make the changes needed to conquer "the great challenge of life".

Blessings, Dr. Reggie Cochran Ph.D. DCH CPMA DD www.MentorsClub.info

====================================

Here's the great challenge of life - You can have more than you've got because you can become more than you are.

I have found that income seldom will exceed your own personal development. Once in a while income takes a lucky jump, but unless you grow out to where it is it will go back to where you are. Somebody once said if you took all the money in the world and divided it among everyone equally, it would soon be back in the same pockets. However, you can have more because you can become more. You see, here is how the other side of the coin reads - unless you change how you are, you will always have what you've got. The marketing plan won't do it. It's a good plan but it won't work without you. You've got to work it. It is the human effort that counts. If you could send a sales manual out to recruit - wouldn't that be lovely? The major thing that makes the difference is what YOU do.

In order to have more, you need to become more. The guy says "If I had a good job I would really pour it on, but I have this lousy job so I just goof off." If that is your philosophy you are destined to stay there. Some people say if I had a lot of money I would be really generous, but I don't have much so I'm not generous. See, you've got to change that philosophy or you will never have "the lots of money". Unless YOU change, IT won't change. Amazingly, however, when we throw out our blame list and start becoming more ourselves - the difference is everything else will begin to change around us.

To Your Success,
Jim Rohn


This article was submitted by Jim Rohn, America's Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to www.jimrohn.com Copyright © Jim Rohn International. All rights reserved worldwide.

===================================

Let Mentors Club's Faculty & Success Library help you design, create & live the ultimate lifestyle of your choice starting today. www.MentorsClub.info




Whats on your "to do" list for today?

Hi Team,
 
Just a quick reminder..... the best & quickest way to design, create and live the ultimate lifestyle of your choice is to take positive daily action directly related to accomplishing your written goals.
 
So.... as you go through today's activities... continually ask yourself....
 
Is this the most important thing I should be doing at this time to accomplish my goals?
 
If not.... why not?
 
Remember..... being more successful in life is a choice. So make sure that every day is filled with you continually making the right choices. If you don't.... there is no one else to blame. It is your life. And you
are totally responsible for it. You can do it :  ) The ultimate question is.... will you do it? 
 
Since you are serious enough about your success to be a Mentors Club member... I believe you will :  ) 
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
 



Private Label Rights are the King of Resell Products.

Whatever you are selling, you just cannot go wrong with private label products. These fantastic ebook and software titles with resale rights built right in, give you the ability to look much bigger than you actually are, and in some cases directly affect how visible you are to your target market.
 
The general idea behind private label products is pretty simple. They give you something that you can resell to your heart's content with your name and brand plastered all over it. Edit it however much you like, change it, mash it up with other things, do whatever you want. It's all yours – and you never have to give anyone else credit or make mention of how you are able to offer whatever the product may be.
 
The possibilities are absolutely endless. You could straight out sell whatever you make of your private label products, add them to something else you sell to increase their appeal, or just make the experience of doing business with you that much more pleasurable. If you are having a hard time breaking into a market that would reap huge benefits for your company in terms of referrals or just more customers, private label products could be the ticket you need to get the foot in the door!
 
For example, some of these software titles with private label resale rights help you build browser tool bars, or buttons for the bookmark tool bar in Firefox. You could integrate something like this into a web site and let other people build them for a fee, or use it to add value to your other resale rights products.
 
There are private label products that have huge article databases or the ability to dynamically generate copy for your web site with just a couple quick and easy steps. You could easily build an entire business around reselling this too – and again it could be made wholly turnkey just by integrating software titles with resale rights with a web page.
 
Probably the best idea I have seen is a private label product that makes videos of whatever you do on your computer. This is amazingly versatile and opens up so many doors to profit from. You could build video tutorials for companies offering technical products, or sell the software to large companies seeking to improve customer satisfaction. By monitoring exactly how the representative interacts with a sales or troubleshooting application, they could increase productivity or more readily address other issues they may be having with their software.
 
Private label ebooks are one of the quickest & easiest ways to become a published author. They are also the quickest way for you to create your very own resell rights products branded with any other products or information you want included. The Mentors Club Ultimate Subscriber program offers one of the largest private label rights libraries on the market today. This one section of your Success Library alone is worth thousands of dollars. And the great part of being an Ultimate Subscriber is that your resell / private label rights section will continue to grow larger.
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
 



Wednesday, January 7, 2009

Are you pursuing your own self-direction... or someone else's?

Hi Team.
 
Below is another awesome article from Jim Rohn. Remember..... regardless of the direction you choose to go, Mentors Club can help you get there quicker. Think of us as "your success gps"
Blessings, Dr. Reg  www.MentorsClub.info
====================================

Ambitiously Pursuing Your Own Self-Direction by Jim Rohn
   (Excerpted from The Power of Ambition series)

What is the origin of true ambition? There exists really only one place to find true ambition and that is within you – in every thought, in every movement, in every motivation. Your ambition is an expression of who you truly are, your own self-expression.

Self-expression. Isn't self-expression really self-direction? How you think, how you move, how you motivate yourself. Ambition is a result of self-direction and self-direction is one of the six key principles necessary for building ambition. Positive self-direction says, "I know who I am and I know where I want to go. I'm accumulating knowledge and experiences and feelings and philosophies that will help prepare me for opportunities that I know will show up without notice or any help on my part." Because you know where you want to go, you have already been working on the parts of your personality that will make you better. Working on your attitude, working on your health, working on your time management skills. Putting it all down on paper. And you constantly see yourself in the place you want to be, going in the direction you want to go.

Direction determines destination. So here is a question you must ask yourself, "Are all the disciplines that I'm currently engaged in taking me where I want to go?" What an important question to ask yourself at the beginning of the month, the beginning of the week, the beginning of the day. Because here is what you don't ever want to do - kid yourself. Kid your neighbor, kid me and kid the marketplace, but don't kid yourself - fingers crossed - hoping you will arrive at a good destination when you're not even headed that way. You have to ask yourself often, Am I? Am I doing the disciplines that are taking me in the direction I want to go? Don't neglect to ask these important questions, questions that help determine your direction, the set of your sail, your destination.

Is this the direction I want for my life?
Is this someone else's direction?
Is this a goal I have been ingrained with since my childhood?
Is this goal my parent's, my spouse's, my boss', my children's or is it Mine?

Ask yourself these questions and then debate them. After you have answered these questions within yourself, then take it one step further and ask, "What am I doing that is working or not working?" Debate it all. Work with your mind to figure out the best possible direction for you - your self-direction. And then ambitiously pursue your own self-direction. Let the power of your own ambition take you where you want to go, to do what you want to do, to create the life you want to live!

To Your Success,
Jim Rohn


This article was submitted by Jim Rohn, America's Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to www.jimrohn.com Copyright © Jim Rohn International. All rights reserved worldwide.

====================================

We designed and created the Mentors Club Membership, Mission & Money program to help you design, create & live the ultimate lifestyle of your choice. The mentoring you need to accomplish this is in your Success Library right now. So make sure you log in every day to take advantage of what you have available to you. It will be well worth the time spent.

Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"



Tuesday, January 6, 2009

What you need to know about software titles with resell rights.

Even though software titles with resale rights may seem like a very easy way to make money, there are also very easy ways to lose money with them too. Money truly is the root of all evil, and software companies will do everything they can to protect their profits, right down to the letter.
 
One of the best ways to protect yourself is to read everything they give you with the software, but that only applies to software titles with resale rights already built and on the market. Even if you are reselling software that is already made, you still have to be careful of the exact same things you would if you made it yourself – especially if the software producer is less than diligent.
 
All kinds of intellectual property can have copyrights and patents, including software titles with resale rights – or any part of the program, for that matter. No matter how small of a portion the code may be, it could already have a copyright, which means you would need a license from the programmer who originally made and copyrighted it, in order to legally use it for profit.
 
Even large software producers can get into trouble if they do not check their code against a patent and licensing database. Some software producers will check their software titles with resale rights for patent violations, and still put it out on the market with this knowledge. Worse yet, they will "inform you" of this patent violation in their agreement with you.
 
The problem with that is most people who resell software programs with resale rights focus on getting as many income streams as they can, and never read their agreements. The problem with this is two fold. For one you will not know if you end up operating outside of that agreement, leaving you wide open to be caught with your pants down.
 
Even worse, if you "know" about a licensing violation, you will have an even greater penalty glaring you in the face. You cannot claim ignorance on something that you legally agreed to. If the details of your licensing violation are spelled out in your agreement, the court will not hesitate to penalize you to the fullest extent – possibly putting you out of business, and permanently scarring your good name.
 
So protect yourself – read everything you agree to, and make sure that any software you produce is not violating any copyrights. It may be painful pouring through all of that information, but I'm sure going out of business because you did not, would be even more painful.
 
Isn't it great knowing that all you have to do is log into your Mentors Club Success Library and find awesome resell rights software that you do not have to worry about?  :  ) We will continue to add to products for you so that you do not have to waste time looking and worrying about things like I mentioned above.
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
 



Sunday, January 4, 2009

Dr. Stan's $1,997.00 training for free?

Hi Team,

I have VERY exciting news. Starting Jan 13th, Dr. Stan Harris will be providing Mentors Club members his $1,997.00 "Your BreakThrough Is Guaranteed" training at no additional charge. That's right... it's part of your $29.97 monthly membership benefits. You will not pay additional money for it.

This is a six call teleseminar / webinar series where Dr. Stan will cover his highly successful "Six Step Break Through Formula"

Jan 13th Tuesday 9pm CT will be the first. then the 20th, 27th, Feb. 3rd, 10th, and 17th.

You do not want to miss these six life changing calls. So... go ahead and put them in your planner right now. Then keep an eye on your emails for more info from Dr. Stan and Mentors Club about these AWESOME calls.

Repeat after me  :  )  "Health, Wealth & Happiness is mine in 2009"  I will be on all 6 of Dr. Stan's live calls.

Blessings, Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info

Saturday, January 3, 2009

Secrets of the wildy successful Resale Rights product store

The only problem with resale rights products is that eventually everyone, their brother, and third cousin can resell them! The market can get diluted very very quickly, especially if you offer the product for resale to anyone and everyone. Of course, if you do not offer the master resale rights, your products are not as appealing.
 
The good news is, making continued profits with a resale store is a simple matter of having a really good plan and using strategic marketing tactics. You need to place yourself as the one and only best resource for resale rights products that really turn over. You don't have to be the cheapest or the biggest resale store in order to be the best – in fact, it would be even better if you were not.
 
First of all, stop picking up every single resale rights product under the sun. Just plain don't bother with the stuff you can get easily. Instead, focus filling your stock with products that are rare, super expensive, or offer your customers the ability to make their own resale rights products. Then make your entire resale store, or the large majority, for members only, and charge a monthly subscription fee.
 
Keep the stock of your resale store fresh, and frequently add more products. Offer the really expensive products at a special discount resale rate. Let outsiders see your store, and dare them to find your products anywhere else for less. Your powerful call to action – you will only keep each resale rights product for a very limited time. This keeps your resale store as the ultimate resource for products that will not saturate the market too quickly for novice marketers to make a profit.
 
The most powerful method for keeping rare stock in your resale store, is to go straight to the authors themselves and offer them a percentage of your sales. If however, they give you exclusive or semi-exclusive rights to sell their resale rights products. You could charge practically anything you wanted for these ultra rare products, and save the author the hassle of marketing the product.
 
Offer the building blocks for making resale rights products in your resale store. Things like packs of articles and software titles with resale rights are in huge demand because of their amazing versatility. Last but not least, wildly successful resale stores also work to give exclusive add-ons to their products which make it easier to market the products – such as pre-built marketing web pages, and turnkey ways to make the software titles make money without the owner ever having to lift a finger.
 
The awesome part of being a Mentors Club Ultimate Subscriber is that we are constantly creating new exclusive resale rights products for you. That's right... we create products for your resale store that can only be resold by Ultimate Subscribers.
 
All you have to do is log into your Success Library and pick the product you want to sell next. So what are you waiting for :  )  Log into your members area and get started making additional income.
 
Repeat after me.....  "The Money Is Mine... In 2009. Greater Success Is Mine... In 2009" :  )
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
 



Thursday, January 1, 2009

Resell Rights eBooks = BIG $

There are literally hundreds of thousands of ebooks with resale rights on the market. It is pretty easy to become overwhelmed with all the options – and a little over eager to buy them all. Before you go buying more ebooks with resale rights than you can keep track of, first consider why you are buying them to begin with, and what you hope to accomplish.
 
If you just want to make money, then you are in the wrong mindset to begin with. Refocus yourself on what is truly important – providing a service to people, and actually adding value to their lives. Then take a second look at your ebook with resale rights. Would it benefit your customers? How would it benefit your customers? Wait, do you even know who your customers are?!
 
Don't just assume that any old ebook with resale rights is in demand – go find out for yourself! Go look up the most obscure specialty group you can find, like quail hunters or something equally peculiar. Forums and social networking web sites are great for this kind of research.
 
Then just kick up a conversation. Ask them what is on their mind, if they have any pressing issues or problems. Keep the conversation open, make yourself a recognizable figure, and quietly go off to look for ebooks with resale rights that would answer their questions or solve their problems.
 
Once you have found an ebook that you like, do a quick search to see how many online marketers already have it up for grabs. Most importantly, see how much they are charging – you just might be able to get a better deal. If the number of people marketing this ebook is pretty low, and the most prominent sellers are not giving it away for practically pennies, it just might be a good idea to pick it up.
 
Now that you have built the trust of a customer base, let them know about your ebook, and oh yeah it has master resale rights too. Then you could go on and on about how they could sell it to their friends and get that new crossbow they have been looking at. Of course, you could just research the questions they have, and write your own ebook with resale rights. Either way, the key is to be picky about the ebooks that you buy, and already have a customer base that actually wants your product.
 
The great thing about being a Mentors Club member is that we do all the work and research for you. All you have to do is log into your Success Library to find many of the best ebooks on the market today.
 
Blessings,
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"