Forget the primetime law dramas. Real life courtroom dramas are rapidly taking the place of the fictional, making anything associated with high profile cases, whether local or national, a hot commodity, especially when the case is not televised. Court transcripts are particularly popular, with enthusiasts willing to pay for transcripts of the day's proceedings.
Obtaining transcripts is as easy as going to the regional or district court where the case is being heard. The best part is the transcripts, being of public record, are free once they are filed with the court. Further, you can generally get the transcripts as early as 24 hours following the day's proceedings. Check with your local courts for their specific policies and procedures.
With a quick visit to CourtTV's message boards (http://boards.courttv.com), you'll realize how fertile your market is for court transcripts. In addition to all the avid court watchers, you may find a market in law students who want to study a lawyer's techniques and law professors who want to use the transcripts as an example for classes.
The great news is you can provide the transcripts to your customers with little overhead. Since most people are anxious to get the transcripts right away, you might want to opt with sending them via email or even providing a secure, password protected, webpage where they can upload and print the transcripts once payment has been received.
If you decide to mail the transcripts to customers, you'll want to figure in the cost of copying, which you can likely find for as little as five cents a page, envelopes and postage. There are still people who prefer the traditional mail system to email, so you might want to offer customers both options.
Receiving payment is as easy as signing up for an account with companies like the popular PayPal (www.paypal.com.) The positive side of using a system like PayPal is your customers can pay from their bank accounts or even their credit cards, making the transfer of money to you simple and quick.
To turn your customers into repeat business, you might consider sending out a weekly or monthly e-newsletter, alerting them to upcoming trials to which you will be providing transcripts. Also, make their purchase of court transcripts as easy as possible so they come to you when there's a big trial in which they are interested
Dr. Reggie Cochran Ph.D. DCH CPMA DD
"I became a World Champion in my field. I
can help you become a Champion in yours"
www.MentorsClub.info
1 comment:
Great ideas for marketing my online business. Very informative.
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